Many know PrimaDonna as the only brand that seriously takes breast size seriously. The fact is that many designers are creating lingerie styles for women who are far from the "normal European girl". We Europeans have hips, and we have breasts that deserve lingerie which fits and, at the same time, look so astonishing and seductive, that we almost want to pose in it right on the street!
Cup size - neglected element in bra and swimwear
It’s a known fact, that about 50% of all women actually wear a bra with a wrong cup size – as a result being uncomfortable, missing support of the breasts and with a bad feeling at the end of the day. Often, designers simply do not make lingerie according to how the girls and women really look like nowadays. That is why PrimaDonna is a refreshing and comfortable kick-start on the Danish market.
Since 1865 (yes, you read correctly), PrimaDonna not only has provided women with bras of a luxury standard but also other types of elite class lingerie. When focus has primarily been on a bra, it is obvious that a bra is extremely important for a woman's comfort. You can read more about the unique PrimaDonna Bra here.
Free movement on the beach
Most women know the feeling when the breasts either run around in a too big bra cup - or are dangerously close to falling out due to a small bra cup. It's bad enough when it’s in a bra, but it's completely terrible when it's in a bikini or swimsuit. PrimaDonna knows that, and therefore the proud tradition continues in the beautiful collections in PrimaDonna Swimwear